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Comparative analysis of book reviews on the social site Instagram and in literary magazines
Sladovníková, Eliška ; Čeňková, Jana (advisor) ; Malý, Radek (referee)
The popularity of bookstagram accounts is gaining momentum and reach. For this reason, the thesis focuses on the format of book reviews both on Instagram and in literary and online magazines. The aim of the thesis is to define the structure of book reviews on Instagram and in literary magazines, the nature of bookstagram, and, above all, to assess whether bookstagram influences literary reviews. Another objective is to explore the perspectives of literary reviewers and bookstagrammers on book content on Instagram. The theoretical part mainly deals with the definition of book reviews and literary criticism, methods of text interpretation, and also defines new media and social networks, with a specific focus on bookstagram. In the analytical part, book reviews of Šikmý kostel are first described through direct description in both types of media. Subsequently, they are compared in several key categories such as the presence of the book's context, language form, or topics. Semi-structured interviews with literary reviewers and bookstagrammers follow, including two informants who engage with both media. The research section thoroughly analyzes the structure of book reviews and the opinions of their authors, providing insights into the characteristics of high-quality reviews, texts on bookstagram, and...
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The Transformation of the Literary Review in the Age of Social Networks
Kryštofová, Vendula ; Čeňková, Jana (advisor) ; Maňák, Vratislav (referee)
Literary reviews have changed considerably in the current fluid era and are still changing. This is due to new media, and especially social networks, where anyone can become a reviewer and professionalism and knowledge of literary scholarship is no longer needed as it used to be. Therefore, this thesis discusses the transformation of literary reviewing in the age of social media by examining the form, congruence and differences of professional reviews in cultural and social periodicals and instagram posts containing book reviews. The aim of this thesis was to find out what similarities or differences there are between reviews written by literary critics and book reviews posted on Instagram by ordinary users. The evaluation was carried out by analysing several professional reviews and several book posts on Instagram on three selected titles, namely Ostrov by Bianca Bell, Mezipřistání by Matej Hořava and Probudím se na Šibuji by Anna Cima, and then comparing these findings. The research section shows how literary critics and Instagram users express themselves in their reviews, what they consider important to convey, what form of review they write, and whether there is a difference in their final rating. Finally, the final findings of the practical section are formulated, including a description of...
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The role of book influencers in realation to the publishers, booksellers and readers
Fejfarová, Adéla ; Halada, Jan (advisor) ; Zavřelová, Monika (referee)
The diploma thesis deals with book influencers and their use by publishers and booksellers as a marketing tool. The thesis presents this modern phenomenon, its characteristics, principles, the most important book influencers in the Czech Republic and the online environment where book influencers operate. The aim was to find out the principles and conditions of cooperation between book influencers, publishers and booksellers, their relationships and the effect of the online content of book influencers on readers. The evaluation was carried out on the basis of a questionnaire survey with six book influencers, eight publishers, two booksellers and 662 readers. The research part shows us how these cooperations work in practice, whether it is a key marketing tool for publishers and booksellers, how it will develop in the future and what are the attitudes of all three examined groups to this phenomenon. At the same time, the research outlines the issue of blurring the differences between book influencers and literary critics, where we can notice considerable misunderstandings on the part of literary critics and rivalry. At the end of the thesis, there are formulated specific assumptions for future development, current trends and shortcomings which should be improved or eliminated both by book influencers...
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Constitution of the literary magazine Host in the 90s of the 20th century
Kebzová, Barbora ; Čeňková, Jana (advisor) ; Malý, Radek (referee)
This diploma thesis deals with the constitution, form and development of the literary magazine Host in the nineties of the twentieth century. To be specific, all issues of the magazine published between the years 1989 and 1997 are examined. Particular emphasis is placed on the literary- critical texts published in the Margiana section during the examined period. The theoretical part of the thesis focuses on the history of the journal and also describes the transformation of the Czech media after the events of November 1989. The production of the Czech literary magazines in the nineties of the twentieth century is also presented in this part of the thesis. Attention is also paid to the highly variable periodicity of the magazine during the years 1989 and 1997. The editors and editors-in-chief of the magazine are also mentioned. The thesis also deals with the establishment of the journal sections in the early 1990s and focuses on the group of writers who contributed to the magazine. The diploma thesis also includes a description of the graphic form of individual issues of the magazine. The main part of the thesis consists of the analysis of the Margiana section, in which the literary-critical and journalistic texts were published. The quantitative content analysis of the section reveals its genre and...
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Book blogosphere
Murinová, Dita
Chodí k vám teen čtenáři? Chodí si pro Čapka a Němcovou? Asi ne, co? Přednáška o tom, co čtou dnešní mladí bloggeři, jak se jim zavděčit nabídkou v knihovnách a jak propojit jejich svět s vaším.
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